INITIAL THOUGHTS ON SEO

Our focus across all aspects of website building is for you to have a clean, simple, website that is easy-to-navigate, and professional enough that you look like an absolute boss in your space. We’re not into fanfare and flashiness for their own sake, because although that stuff is cool, ultimately it’s distracting. And while looks are important, your website needs to actually work to bring you paying clients.

The same can be said for SEO; there are many tricksy things you can employ to try to dash your way to the top of the Search Engine results, but consumers are savvy and can spot the blarney a mile away.

As a disclaimer, this is not a thorough guide to ALL things SEO. If you want in-depth help and tweaking with your SEO you can hire a professional, but some basics can be done DIY style and these are our tips for that!

Consumers want authenticity. They want to partner their time and finances with an organization that speaks their language and shares their values. And consumers can tell when your articles or page content is stuffed full of keywords not for their benefit but for the benefit of the robots at google. If you build useful content to serve your consumers/site visitors and they have a good user experience on your site they will click, absorb, share, and purchase. These kinds of click throughs and shares are very valuable to your SEO, and google recognizes this.

The bottom line is, focus on serving your audience by being useful and authentic without over-using any of the tools below and you’re good to go. Simple.

With that out of the way, here are some of the main tools that can help get you situated on the web so that the people who are looking will be able to find you:

KEYWORDS

Keep your keywords handy on a list in your phone or google docs! What are your taglines, hashtags, brand words? What themes go across your business? Consider all of this through the eyes of your audience. What problems are you solving for your audience? What are their needs and interests? Using google search: look up what similar things people are searching for around your topic? Build yourself an extensive key words list so you can use these words easily in your content without sounding repetitive or fake.

You can also uses other web services (like moz.com) to help you nail down your keywords and to see what is currently performing in your market.


SEO TITLE: This is a title you give to your Web or Blog page

This title lives in your back end Content Management System (WordPress) and is invisible on your actual blog post or page layout. But the robots know how to find it and it is an important part of directing searchers to your content! Choose your keywords well be sure they match the content they’re linking to on that page and not just your business in general. Matching your keywords in this SEO title to the content in the article/ on your page will give relevance to your material and is one signal to search engines that you are who you say you are.


SLUG

This is what the link in the address bar looks like to your site visitors on each page of your site that they visit. Best practice here is to keep the slug short, concise, and for it to contain your keyword for that page.

For example: aemediainc.com/contact


META DESCRIPTION

You know when you google something and that long list shows up on the search page? How do you choose which link to click? That first few lines of text under the title when your business shows up in search results gives people the first impression of who you are and what you do! People use this to determine whether they will click your link or not. You need to use this section to describe yourself to your audience as best as you can while keeping it short and sweet! Use your keywords here again, but make sure it makes sense!

For example from Google when you search AE Media:

Web Design & Print Studio | AE Media Inc. | Shopify & WordPress …


ALT TEXT

This is the text that explains your images. The bots use this in addition to the things above to determine what your content is about and suggest it to searchers. Use your keywords again here to describe your images well. Do you want people to pin your images to Pinterest? The Alt Text here is what the default description will be as your image is pinned. With that said, if you’d like your images to lead back to you and your business (and who doesn’t?) Give yourself credit on your images if you own them.

(please fill in where to navigate to find this info on someone’s WP admin)


FINAL TIP

Our final secret is a Plug in that we have already installed for you called Yoast. You can see Yoast on every page in your back end and it will give you a rating (the colours in each section change from green to yellow to orange to red) on that page to tell you how your SEO is performing. Yoast will tell you exactly what needs to improve and will give you suggestions.

We have done our best to write your content in a way that serves both your mission and your SEO but you can play around with your key words and make adjustments to things if you need to! Yoast will always tell you if you’ve made it better or worse for SEO but you’re the one who needs to always have the final say with your audience’s needs in mind!

We hope you’ve found this helpful! It can be a bit daunting in the beginning, but once you try it, you’ll see you can totally do it.